Our Brands At A Glance

Which Brands Suit You Best?

Not every holiday feels the same — and neither do our hotel brands.
That’s why we’ve created clearly defined TUI brands, each built around a different way to holiday and carefully selected by our experts.
Explore what each brand stands for and go straight to the one that feels right for you.

For Modern Lifestyle Holidaymakers

TUI BLUE

With TUI BLUE, modern design meets local character — thoughtfully curated for travellers who want to feel connected to their destination, not just stay there.

Akra

With Akra, modern design meets local inspiration — thoughtfully crafted hotels that feel sophisticated, authentic and effortlessly welcoming.

For Active Resort Holidays

TUI MAGIC LIFE

All‑inclusive resort holidays made easy: sport, entertainment and everything included — that’s TUI MAGIC LIFE.

ROBINSON

At ROBINSON, premium resorts combine sport, wellness and fine dining in inspiring locations — for guests who want to stay active, unwind properly and enjoy exceptional quality in an exclusive atmosphere.

For Budget-Conscious Travellers

TUI SUNEO

With TUI Suneo, you get exactly what you need for a relaxed holiday: good value, modern comfort and quality you can trust — all without the unnecessary extras.

For Luxury Lovers

Royalton Luxury Resorts

Royalton Luxury Resorts invites you to slow down and indulge in all‑inclusive luxury, set against the relaxed rhythm and natural beauty of the Caribbean — with every detail thoughtfully taken care of.

The Mora

The Mora hotels are designed around freedom and flexibility, with laid‑back luxury and attentive service that adapt to your rhythm — so every day unfolds exactly as you want it to.

For Globetrotters

RIU Hotels & Resorts

From relaxed beach escapes to vibrant city stays, RIU Hotels & Resorts offers thoughtfully designed hotels worldwide, where genuine hospitality and first‑class service make you feel welcome from the moment you arrive.

For Relaxed Mediterranean Holidays

Grupotel Hotels & Resorts

Discover the essence of Spain with Grupotel Hotels & Resorts - from dreamy Balearic beaches to vibrant metropolises, united by warm hospitality and Mediterranean charm.

Atlantica Hotels & Resorts

Atlantica Hotels & Resorts brings together the best of Greece and Cyprus with service you can trust. Carefully chosen hotels, thoughtful details and a true Mediterranean spirit — so you can relax and enjoy the feeling of being exactly where you should be.

For Fans Of Water Fun

AQI Hotels

Designed for families who love being active, AQI Hotels combines exciting water sports and thrilling slides with a friendly atmosphere where everyone feels at home.

For Sun-Soaked Beach Escapes

JAZ HOTEL GROUP

The JAZ Hotel Group brings the perfect balance of comfort and adventure to your beach escape. Whether you're seeking adults-only tranquility, family fun or adrenaline-pumping activities – there's a JAZ for every kind of getaway.

TUI proven quality

More than 50 years of experience and hand-picked hotels ensure reliable quality for every stay.

Stress-free flexibility

Flexible rebooking and cancellation options for added peace of mind.

Your data is safe

State-of-the-art technology protects your personal data at every step.

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